4x5’ web series

Nana | Live Fearless | Japan

Nana | Live Fearless | Japan / 4x5’ web series

The Client

Nana Arabia


The Format

7x5’ web series | 2015


The Project

In this reality web series, we follow two best friends in real life on a unique journey where they are living extraordinary adventures under Nana’s #LiveFearless umbrella. A branded content project that took us around the globe from Iceland to Tokyo.

While Hiba Boustami from Jordan picked her sister Nour to join her in a physically challenging trip in Iceland, Ingrid Bawab from Lebanon invited her cousin Joy Bawab to a journey of colorful transformations in Tokyo. It was all a matter of our cameras capturing travel, fun and girls seizing the moment and living it to the fullest.


The Awards

GOLD WINNER for Best Social Media Strategy - Festival of media MENA 2015

SILVER WINNER for The Effectiveness Award - Festival of media MENA 2015


Our Role

Content creation - Concept, stories & activities development - Digital ad/teaser creation - Episodes & show format. 


The Result

Nana’s fan base grew by 180%, weekly reaching 60% target population only through Facebook. Highest online engagement at 10% & 15% Click Through Rate. Video views reached 600K/960k, Volume shares in the Ultra segment increased by 18% in Lebanon & 35% in Jordan.


The links

For the full episodes click here

The credits

Content Production Company : Olive Tree Productions​

Executive Producer : Rolly Dib

Director: Cherine Khoury

Camera operators : Karim Ghorayeb & Ziad Chahoud